Mallory Lloyd – Acting Mustangs Ahead Outreach Coordinator
(LAKEWOOD RANCH, FL) – Thanks to our readers, “Mustangs Ahead” is off to a great start in the 2021-2022 school year.
As of August 2021, our engagement rate is 50% higher than it was in August 2020. This means that a person visiting our site will now read an average of three “Mustangs Ahead” stories, rather than last year’s average of two.
During August, “Mustangs Ahead” also saw our 200,000th visit.
“Mustangs Ahead” is also flourishing on social media platforms.
The “Mustangs Ahead” TikTok account attracts hundreds of views per video, the Instagram account has 824 followers, and the Twitter account has 1,114 followers.
Twitter defines engagement as the total number of times that a user has interacted with the tweet. An average or target goal for an engagement rate is around two percent. The “Mustang Ahead” Twitter engagement rate is 5.7%.
The highest number of engagements on a story is 204 on Twitter.
The total number of “Mustangs Ahead” views for August was 14,056 and the total number of visitors were 4,641.
There have been 23 new subscribers to the “Mustangs Ahead” mailing list since the beginning of the school year, with 153 total subscribers.
The “Mustangs Ahead” podcast is back on schedule as well and plans to publish two podcasts per month.
With the help of “Mustangs Ahead” readers and followers, the program can keep exceeding expectations and delivering news of all things LRHS every day.