Hayes DuJardin – Mustangs Ahead
(LAKEWOOD RANCH, FL) – At first, it was only a couple of concerts and music events cancelled in Asia and Europe due to COVID-19. Now there are enormous cancellations of music-centered events such as SXSW or Coachella, and tour dates are being cancelled left and right.
The largest concert promoters in North America, Anschutz Entertainment Group (AEG) and Live Nation, have suspended all their shows and the concert industry has screeched to a halt. By mid-March, the coronavirus pandemic had effectively put the multibillion-dollar industry at a temporary red light.
Famous artists with name recognition such as Billie Eilish, Post Malone, and Pearl Jam have indefinitely postponed tour dates, leaving huge question marks in the air for where the medium goes from here.
The answer may lie in an unlikely place…independent musicians.
Independent musicians have been releasing music at higher rates than ever before, suggesting that creativity thrives in tense situations.
TuneCore, Vydia, CD Baby, Soundrop, United Masters, and Ditto are all music platforms that give artists and acts without a label a right to keep ownership of their music. All six platforms have observed surges in activity since many Americans have been stuck indoors.
Apple has reported nearly 13-million downloads from its sound library, as well as hundreds of thousands of users indulging in the 90-day free trial Apple offer of Garageband’s more advanced, more expensive versions Logic Pro X and Final Cut Pro X. This means more people are experimenting and playing with making music.
This begs the question: could this quarantine spark a musical renaissance? It seems like a logical conclusion that due to so many people having the time to learn the programs, that a new sound must come from this.